Digital marketing is one thing that one can say can never get old and will live for infinite years. It is considered to be the most important element when defined as a way to foster brands and products via the internet and through several other digital passages. Most enterprises have a limited audience who try to help the business reach the target consumer via the internet and another digital platform.

Before getting acknowledged about the role and scenario of Digital Marketing in future, you can have a quick read of the current situation and the importance of digital marketing and its evolution during the years.

The demand for the digital marketing industry is exploding with a 40% growth rate while other industries are still struggling with a mere growth of 5 to 10%. Have you heard more than 20, 00,000 digital jobs have been predicted by 2020, so “digital marketing’’ is the need of the hour. There is a hype around the world which is stirring most of the people to know ‘what is digital marketing?’ Why is everyone talking about it currently, we will answer all your queries here and tell you all that you need to know about digital marketing.

The term digital marketing is not only topping the charts on the internet but also ranking first on print and tv media. We are not very far from spending every waking hour on electronic devices and that’s why digital marketing is more important and significant than ever before.

With the growing demand for digital marketing services, there are enormous opportunities for marketing and advertising professionals, entrepreneurs, government service professionals, and students.

Nowadays almost everyone is utilizing all kinds of knowledge through the internet and hence they are performing digital marketing the excellent system to come out to your targeted audience. Along with these, the consequence of digital marketing operates not only in support of marketers; it also implements many innovative varieties of material to the customers too.

Moreover, through the effective digital marketing strategy, you can simply prepare a prosperous online marketing approach inside your accounts that allows an economical method in relation to other broadcasting races such as TV, wireless etc. Furthermore, an advantageous and well-mannered digital marketing operation can influence a broad public at a moderate expense than conventional campaigning practices.

Digital marketing in the future is not only important but will become a necessity for all of us.

Digital is the New Name


Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.

It offers a wide range of economical, powerful and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing.Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.


Extreme Targeting

Marketing Team

The amount of useful information you are able to provide with just a few questions is quite surprising. To demonstrate more appropriate ads, behavioural targeting looks at information collected from an individual’s Internet-browsing behaviour. As this technology progresses businesses must modify their content for a specific audience which will most likely be interested in the product or service. Nevertheless, the core reason for users clicking on an ad is the goal.

Visualising And Vocalising

Voice and visual search will expand a brand’s options to answer customer needs with an individualised experience, especially for local searches, which comprise the bulk of voice searches. The organisations that jump in now will be ahead of the curve and could have the opportunity to build strong voice search rankings ahead of the competition.

Environmental Scenarios

With the increased exposure of deforestation, global warming and the water crises, it can be safely assumed that people will start being more and more conscious about the environment, prompting companies to maintain their position and sales by being more conscious. Therefore, more and more marketing world’s aim at the corporate social responsibility of saving the environment, leading to a growth of digital ads over paper and billboards.

With the advancement of technology, better wealth distribution and equal opportunities in South Africa, digital content marketing will continue to grow as a pulsating market for digital marketing.

Digital Marketing & Big Data

Via the internet, businesses have access to more data than ever before about their customers, markets and competitors. Even the smallest companies are using this data to inform their marketing, both online and off.

Drawing on data analysis for digital marketing purposes can help companies to:

  • Attract streams of highly qualified prospects.
  • Identify target markets and their preferences, without investing in time-consuming surveys, focus group studies or other research.
  • Recommend products or services based on customers’ previous activity online.
  • Target ads based on individuals’ online activity, preferences, locations, demographic profiles, jobs, interests and more.
  • Tailor promotional offers for particular customers.

Cultural Relevance

The rise of cultural relevance.

Having an opinion without unintentionally offending someone is very difficult. When something gains enough popularity, there will always be a few people who won’t agree with the subject matter or they’ll find your approach, tone or content offensive.

In an effort to be liked and accepted by the largest possible audience in an ever-increasingly difficult environment, cultural sensitivity is imperative. It is easier for anything to gain traction on the Internet if there is a hint of controversy. Regardless of what you put out, there will be somebody who finds your subject matter offensive. Increased globalisation around the world and campaigns becoming more racially inclusive is the future of digital marketing.

It is pretty safe to say that the future is bright for digital marketing in South Africa.